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Trends of AI – Approches Marketing & Cross-fonctions
Feb 5, 2025 — 09:05 am - 9:15 AMC-Level (place Explora)
Description
More than half of marketers use AI for content translation (54%) and for generating and adapting visual content (47%). The marketing function is one of the most mature in terms of adopting these technologies, but it is not without its challenges, particularly in terms of data security and algorithmic bias. Come and discover the results of the "Trends of AI" study carried out by KPMG in France in partnership with the think tank and trend bureau "Les EnthousIAstes". Les EnthousIAstes. This is the first cross-industry study to look specifically at the impact of AI on four professional communities: Human Resources, IT, Marketing and Finance.
