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MASTERCLASS At the crossroads of art and tech, video games as a trend accelerator
Feb 5, 2025 — 02:00 pm - 2:45 PMAgora Horizon
Description
Video games are a veritable catalyst for innovation, with each technological advance opening up new avenues for reinventing the gaming experience. Among these technologies, artificial intelligence stands out for its ability to stimulate creativity, enrich the player experience and offer new perspectives on gameplay, while raising ethical and practical questions. Through Ubisoft's approach, this masterclass reveals how a major company is navigating this technological revolution responsibly, while focusing on supporting its talent. AI, far from being a distant promise, is already redefining the future of video games.
