ELD

Emilie Le Douaron

MITI

Cofondatrice

https://www.linkedin.com/in/emilieled?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Description

After several years spent in the IT world, as a marketing consultant for software publishers, integrators and ESNs, Emilie Le Douaron changed worlds and turned to industry. Tired of being a mere "spectator" to the beautiful stories of design offices, industrial SMEs and ETIs that were insufficiently valued and whose business models were often stagnant, she decided to found, with Thibaut Baron, a marketing firm dedicated to these players: the MITI firm. For the past three years, the Grenoble-based structure has been working to evangelize industrial companies to marketing, supporting them in transforming their offers, conquering new markets, highlighting their expertise, raising their profile... For Emilie Le Douaron, it's a way of adding her little stone to the edifice of our industrial revival. In her opinion, French industry suffers from a major lack of visibility. What's more, marketing often gets a bad press in this sector, with many SMIs equating it with "mere" advertising, for example. This is a major challenge for the 33-year-old entrepreneur, who can fortunately count on a growing team of 7 enthusiastic employees and loyal customers throughout France.