Pierre Fautrel

OBVIOUS

Co Founder

Description

Obvious is a French trio of artists and researchers who use artificial intelligence algorithms to create works of art. Their work came to light in 2018 with the sale of one of their paintings, "Edmond de Belamy" at Christie's NY for $432,500. Their works, at the crossroads of classical art and the latest technologies, have subsequently been exhibited in the world's leading museums. They are represented by the Danysz gallery, renowned for unearthing emerging artistic talent. Pioneers of digital art, they were also the first French artists to create NFTs. Through its work and collaborations (Nike, Alpine, Opéra de Paris), Obvious aims to bring the tools developed in research to creative people in all industries, in order to initiate the next visual and artistic revolution. In 2023, Obvious created its Artificial Intelligence research laboratory in partnership with Sorbonne University, with the aim of creating new algorithms for artistic creation and offering them as open-source tools to the public. This vision was realised in 2024 with the "Imagine" project in collaboration with the Institut du Cerveau et de la Moelle Épinière, in which they used AI and MRI to represent visual imagination based solely on brain activity, resulting in a scientific paper and an exhibition in Paris and Seoul.